One of the questions we get asked regularly is if reviews even matter, more specifically if Google+ reviews matter. Whether or not you think Google+ is a viable commodity in the world of social websites, Google is still the leader of the search engine and the web. Consumers almost exclusively use it to search for products, sites, and/or business information. It’s quite possibly the be-all and end-all.
So what does this mean to your business? Well, it means that you should use Google My Business for your company and have it set up and running now. It’s common thinking that you would want people to find your place of business anyway, right? Having your page be searchable and easy to find should be a no-brainer. You want to create visibility for your website and though it may seem like “just another social networking” website to control, incorporating a Google My Business page into your business plans is a must.
Once you get your Google+ page built, the next step is integrating your company’s customer reviews into the site. You want to show off and reviews through Google is an easy and effective way to prove your company’s worth. Hopefully you already have those good reviews. If not, then that’s where Yelp Helpers come in. Just like you do, we want to give your company a fighting chance and we give you the opportunity to prove yourself. We’re not handing out fake or inflated reviews, we’re just giving you the chance to get some. In the rapidly growing online world of reviewed companies and their rankings, in order to succeed as a business today, you have to have them.
With a higher ranking, you gain more visibility towards your website/business. In turn, your company is used and/or recommended more, and through that your profits increase expanding your business. That’s why it is so important to have a Google+ page and a positively reviewed one, at that.
Say, for example, your company sells brake pads in Minnesota. If you ignore the online side of things, then you rely solely on word of mouth from a (hopefully already established) customer base. If you do have an online presence, then you want a well-reviewed place to put you at the top of the rankings. If a customer types in best brake pads in Minnesota and you have great reviews (helped by a strong Google+ page), then you are the first business they see. No Google+ page? No reviews? The customer never sees (or possibly gets the chance to see) your business.
Yelp Helpers helps you establish an online presence so you don’t end up being the company that no one sees or trusts. We also give you the chance to perform at your best so that we can see how good your company really is. Many of our customers have been hurt by a bad review from an off day. Because of that one review, they’ve seen their companies dip in the rankings and search volume. Yelp Helpers can come in and change that. Again, we’re not giving you a fluff review. Sites such as Google and Yelp have caught on to those type of reviews and those companies with the made-up fluff reviews get flagged, which hurts their overall credibility.
Don’t leave your business out in the dark. Have Yelp Helpers help you to establish a winning, high-ranking onsite presence.